Nextdoor: Friend or Foe to Business?

Described as the Facebook for neighborhoods, the San Francisco based company, NextDoor is exploding in popularity. Now in over 137,000 neighborhoods and well over 10 million users, NextDoor is a social media channel businesses are learning to navigate. The platform started in October of 2011 and had little trouble raising money from venture capital groups…

New Reputation Concierge Company Launched

Brian Barquilla, President of Advantage B2B Consulting + Marketing announces the official launch of a new reputation concierge company – BuildMyReputation.net™. The focus of this new venture is to provide custom content creation for individuals and organizations who want to establish themselves as subject matter experts and thought leaders in their industry but lack the…

know your customers

Think you know your customer? Think again

Ask any professional with experience and all will tell you they have a good idea of their ideal client and know exactly how they think and what they want. But is this really true? Sure most professionals will know the basic info about prospects like age range, position/title, geographical area and responsibilities. In communicating with…