Case Study: Frannet Franchise Consulting
Since 1993 Marshall has been matching aspiring business owners with franchise business models. For years he has relied on personal relationships and word of mouth referrals. However, as times changed his prospects were now doing online searches to find different ideas. Marshall needed to be the person they turned to for answering some of their basic questions. With monthly article posting, he has been able to successfully demonstrate his expertise. By positioning himself online as the expert he is, people seek him out. He regularly re-purposes this article content on Facebook and LinkedIn.
Read his blogs here.