Do no harm. This means paying attention to details and never doing anything or publishing any content that could be perceived as detrimental to one’s reputation. This includes working within highly regulated industries and having an awareness of acceptable practices from governing bodies.
Foster trust in the reputation building system. This means striving for good faith and fair dealings. Always being up front about expectations, fees and communication.
Embrace our core values. This means building relationships and enhancing client confidence: honesty, responsibility, respect, transparency and quality.
Honesty – To do the right thing; always.
Be truthful in all situations and at all times
Offer products and services of value
Stand behind our products
Honor our commitments and promises
Responsibility – to accept the consequences of our marketing decisions and strategies. To this end, we will:
Strive to serve the needs of customers.
Avoid using coercion with all stakeholders.
Acknowledge the social obligations to stakeholders that come with increased marketing and economic power.
Recognize our special commitments to vulnerable market segments such as children, seniors, the economically impoverished, market illiterates and others who may be substantially disadvantaged.
Consider environmental stewardship in our decision-making.
Respect – Respect others and demand it in return
All people deserve our respect and we will serve them regardless of gender, race, or sexual orientation.
Listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction.
The golden rule; Treat everyone, including our competitors, as we would wish to be treated.
Transparency – Being an “open book” avoids confusion and instills confidence
Strive to communicate clearly
Accept constructive criticism from customers and other stakeholders.
Be up front with fees and terms
Quality-If its worth doing, its worth doing right
Expect professional level work in terms of accuracy, follow up, integrity and execution
Stay true to the quality assurance process that is a core business function
Be proud of our work, because we did it to the best of our ability